Atmel Extends "IoT" Leadership, with Industry"s Lowest Power, Smallest Footprint and Most Integrated Bluetooth Smart Solution for the Internet of Things San Jose, Calif., November 13, 2015 - Atmel® Corporation (NASDAQ: ATML), a global leader in microcontroller (MCU) and touch solutions, today announced the Atmel | SMART Bluetooth solution (http://www.atmel.com/products/wireless/bluetooth/default.aspx) was awarded the "Best IoT Product" in the 2015 ARM Innovation Challenge. The ARM® Innovation Challenge is open to all exhibitors at the ARM TechCon Event held this week in Santa Clara, California, recognizing exceptional innovation. Winners were selected by a panel of judges from a field of 12 finalists. Atmel | SMART Bluetooth solutions set new low-power standards with at least 30% power savings in dynamic mode compared to available solutions. Solutions are available in small 2.1mm x 2.1mm WLCSP packages, enabling design flexibility for next-generation IoT applications and can be combined with most Atmel MCUs for complete, easy-to-implement IoT platforms. Atmel | SMART Bluetooth solutions provide designers a very low-power platform to develop smart, connected devices in space-constrained applications. "Atmel understands the key features required to deliver IoT products to market. Our Bluetooth SMART innovative solutions deliver the industry"s lowest power, increasing battery life for IoT applications," said Reza Kazerounian, Sr. Vice President and General Manager of IoT, Microcontroller and Wireless Solutions, Atmel Corporation. "Atmel Bluetooth Smart solutions provide secure connectivity, low power and smaller form factors than competitors. Receiving the "Best IoT Product" in the 2015 ARM Innovations Challenge validates the investment we have made in this market and the opportunities we have moving forward to become the leading source for the most innovative IoT products."